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I started in the summer 2021 while some of the gummy packaging was already established (beautiful creations by Creative Director Heather Shevitz) but the brand was extending quickly into innovative product spaces like confections, concentrates, an
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The goal of this evolution was to speak to a target audience of Gen Z without leaving out the legacy customer. The challenge was to adhere to this goal while streamlining the shelf-space of packages that came in several forms and three different mas
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Megan Lee is a graphic designer and illustrator in the Chicagoland area whose heart is in activating improvement by virtue of self-discovery.