Goddess and the Baker
Goddess and the Baker is a wildly popular fast casual cafe and restaurant with several locations in Chicago, IL and Brookfield, WI. The brand is a fusion of midcentury modern glam, a little bit of 80’s rock, lipstick on the mirror, and the sassy spirit of owner and Goddess, Debbie Sharpe. In 2015, the idea to open a cafe-inspired spin-off of Goddess and the Grocer was born out of the Goddess’s love for good coffee, good baked goods, and great food. Their culture is fun with a welcoming vibe, a warm and inviting meeting place where guests could enjoy a good coffee, breakfast, sandwich (or salad), and dessert then leave with a smile on their face.
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Pulling cues from Debbie’s catering experience with actual rockstars, we created gold patterns that played off elements of the space. The geometric soffit has a midcentury feel much like the vibe of the furniture, the color blue, and hanging light fixtures.
EAT NOW Caffeinate sign created by Scout Driscoll of DesignScout.
Some of the Goddess locations started transitioning their printed hanging menu boards to digital. This makes updating the menu a breeze, although we do love the look of the brush lettering on actual tangible boards.
This vestibule pattern was a dream to concept and see come to life. I wanted to play with patterns using different shapes from the soffit but still connect it to the interior space. Part of this location has a unique midcentury petal tile that I decided to leverage. You can actually see some of it if you peek through the window. The goal was to create a fun entryway experience while still providing a level of privacy to their guests inside. Parts of the vinyl pattern trickles and plays with light and different opacities. We created this look using frosted vinyl, a strategic cascade with parts of the pattern breaking off, and mirrored gold vinyl.
