McCaffery Interests
McCaffery Interests is a privately owned, full-service commercial real estate company with expertise in the business of investing, developing, leasing, and managing exceptional commercial real estate since 1991. The focus on under-utilized urban assets and transform them into dynamic destinations that serve modern lives intersecting work, home, and play.
They needed a brand evolution that would speak to their creativity, fortitude, and roll-up-your sleeves attitude. This winning concept is a clean yet sort of analogue corporate identity that suggests McCaffery's hands-on collaboration and hard work to bring people together. A process that is both meticulous and imaginative.
Bringing People Together Is Good Business.
When you work with McCaffery, you’re working with a group of fiercely industrious professionals who understand it’s never just about the bottom line. With a seasoned approach, they find unique solutions that balance community and economic return with capital preservation.
The center is the matriarch Iris.
The iris directly unifies the more straight and angular nature of the logo with a shape that is delicate to represent the McCaffery heritage. We used angles of the logo to build the iris’s shape to create this direct relationship.
This iris icon opens up the brand to a broader “sandbox.” Below is how it works in relation to the logo, how comes into play as a meaningful, decorative element, and how to use it in both large and small scale.
